Women’s Hyperlight

I was very excited to be part of Peter Millar’s first women’s campaign. We launched our first women’s lifestyle sneaker in Fall 2020. With this campaign, I art directed both the on figure and the laydown photoshoots. I also coordinated with our retouching team, built out assets and presented during our review process.

Role: Digital Designer, Art Direction, UX Design

Women-Hyperlight-Subbanner.jpg

Email Subbanner

While this was a smaller campaign, I was honored to be part of the first marketing push for our women’s line. This is the email subbanner we decided to go with. This will be populated on the lower part of select monthly content emails.

Social

For Social, we wanted to show that these sneakers can be worn in a lifestyle environment as well as a sportier scene. With athleisure being so big in women’s fashion, we felt it was important to show the versatility of these shoes even though they are not considered running shoes.