I was chosen to rebrand the apara insole, sock and shoecare line. This customer was looking for a clean package that kept a sophisticated, feminine feel. I have included the old look at the bottom for reference.
Previous packaging for reference
I was tasked with redesigning the Sof Sole Outdoor sock package for Dick's Sporting Goods. Below is what the full package looks like as well as the previous packaging for reference.
Previous packaging for reference
I was tasked with redesigning the packaging for Finish Line. You can see the final product at the top as well as the other concepts I presented to the customer. I have included the old packaging at the bottom for reference.
Previous packaging for reference
