Sport Shirts Campaign

For the Sport Shirts campaign, I worked with our Creative Director to come up with an overall concept. We decided to focus on the craftsmanship of the shirt itself. We wanted the consumer to know that we sourced the highest quality details and brought them all together with a very elegant final product. I designed all deliverables in Adobe XD and presented during each review.

Role: Digital Designer, Art Direction, UX Design

Journal

For the Sport Shirt Journal Page, we wanted to focus more on the craftsmanship of each sport shirt. For example, our buttons are made from mother-of-pearl shells, so we decided to shoot the designer sketching out the shirt with the shell and buttons placed around his work station. The customer can see the holes in the shell along with the final product.

Emails

For this campaign, we sent out 3 emails covering the sport shirts for each of our brand silos.

Social Media

Below you will see the organic social assets created for this campaign.