Natural Touch

For the Natural Touch campaign, I worked with our Creative Director to create an overall concept. Our main struggle was getting the softness of the shirt through to the consumer when they weren’t able to feel the shirt itself. We came to the conclusion of filming a gif of the model feeling the fabric. I was tasked with creating a shot list and art directing the soft goods portion of our on-location photoshoot. I also assisted in art directing the on-figure portion with the Creative Director. Once we returned from the shoot, I made selects, coordinated with our retouching team, built out the campaign assets and presented all deliverables during our review process.

Role: Digital Designer, Art Direction, UX Design

Journal Page

This page launched the Creations portion of the Peter Millar Journal. A place where we are able to dive into the nitty gritty details of our products. These pages function slightly different than a normal landing page. They are less about pushing product and more about educating our customer.

Emails

This particular campaign only required two emails, but we were able to include the gif I mentioned earlier.

Social

For this campaign, I created several paid and organic social assets. Below are the organic social deliverables.