Men’s Hyperlight 2.0

For Spring 2020, Peter Millar launched their Hyperlight Glide 2.0 Sneaker. Once the Creative Director and I landed on a concept, I was tasked with planning an in-studio photoshoot. I created a shot list and worked with the photographer and stylist on set. Once the shoot was over, I compiled all of the assets and built out the needed deliverables.

Role: Digital Designer, Art Direction, UX Design

Mockup.jpg

Landing Page

We wanted the landing page to have the same moody vibe as the 1.0, but with a new twist. Since the new version added orange as an accent color, we decided to add in the orange boxes and backgrounds to make it more interesting.

HyperlightLandingPage.jpg

Emails

For this campaign, we sent out 2 emails.

Hyperlight Emails.png

Social

I created several social assets for this campaign. We had sever posts on paid social as well as a few stories and organic posts. Below you will find the organic posts.