Men’s Hyperlight 2.0
For Spring 2020, Peter Millar launched their Hyperlight Glide 2.0 Sneaker. Once the Creative Director and I landed on a concept, I was tasked with planning an in-studio photoshoot. I created a shot list and worked with the photographer and stylist on set. Once the shoot was over, I compiled all of the assets and built out the needed deliverables.
Role: Digital Designer, Art Direction, UX Design
Landing Page
We wanted the landing page to have the same moody vibe as the 1.0, but with a new twist. Since the new version added orange as an accent color, we decided to add in the orange boxes and backgrounds to make it more interesting.
Emails
For this campaign, we sent out 2 emails.
Social
I created several social assets for this campaign. We had sever posts on paid social as well as a few stories and organic posts. Below you will find the organic posts.