Holiday 2020 campaign
For Peter Millar’s Holiday campaign, I was tasked with building out the campaign in its entirety. I worked with our copywriters to pitch initial concepts, I art directed the soft goods portion of the on-location photoshoot and assisted in art directing the on-figure portion as well. Once we returned from the shoot, I made selects, coordinated with our retouching team and built out all deliverables in Adobe XD. I presented each concept during our review process and made all edits as well. For the overall theme, we chose “Timeless Traditions” in order to bring a sense of emotion into the campaign during such a strange time in the world.
Holiday Gift guide landing page
The landing page is where we showcased our gift guide. We were asked to break out the featured products into categories so the shopper would be able to quickly find the types of products they were looking for.
We sent sixteen emails overall during this campaign. Below are a few examples.
