Crown Crafted Merger

For the Fall ‘22 season, Peter Millar merged its Collection silo with its Crown Crafted silo. I was tasked with designing out the campaign for this merger. I worked with our copywriters as well as our developers to come up with overall theme and design concepts. I also worked with our lead photographer and stylists to ensure that the assets captured on the photoshoot would be usable in the design. We wanted to convey to the customer that even though our Collection silo was merging, they would not have to sacrifice the quality they were used to. I designed all deliverables and prototypes in Adobe XD and presented during each review.

Role: Digital Designer, Art Direction, UX Design

Landing Page

The landing page for the Crown Crafted Merger was meant to take the customer through an immersive experience of the new line. We broke the imagery out into three themes: City, Performance and Country.

EMAILS

The five emails sent out for this campaign were designed to show the breadth of the new collection and highlight some of the key features. We wanted our previous Collection customer to be aware that their beloved luxury silo hadn’t disappeared, but was rather absorbed into this new silo.

SOCIAL MEDIA

In addition to our landing page and emails, we also had several paid social pushes to introduce the Crown Crafted Merger.