artisans of craft

I was asked to be the lead designer on the Artisans of Craft campaign in Fall ‘20 and have continued designing each season after. Below you will find the designs from our Spring ‘21 campaign. I worked with our Creative Director to come up with an overall concept. Since this isn’t a product-driven campaign, I was very cautious about how the user would navigate this page. I wanted to give them every opportunity to explore all of the artisans we have to offer. I presented prototypes and walked all of our execs through my vision and the Artisans Journal Page was born. I designed all deliverables and prototypes in Adobe XD and presented during each review.

Role: Digital Designer, Art Direction, UX Design

Journal

Each artisan is featured on the master page as well as their own personal journal page. I worked with the copywriters to create a more editorial piece that the viewer could really dive into. As mentioned above, this isn’t a product-driven campaign, but it has really become a special part of Peter Millar. You can view the full master journal experience by clicking on the CTA below. Once you’re there, please take a moment to look around and explore. Get inspired. Read an uplifting story about a person you aren’t familiar with.

Master Journal Page

Artisan Page

Social Media

Each artisan is featured for 3 days on our @petermillar and @petermillargolf channels. You can see an example of a post and stories below.